A recent White House report states that the textbook market is valued at about $7-8 billion, with California, Florida, and Texas being the key adoption states. However, the textbook adoption market is changing.
The Old-School Textbook Adoption Buying Pattern
In the past, publishers focused most of their textbook development efforts on two states: Texas and California. Textbooks for these two states would often become templates for textbooks sold nationally, but according to a recent EdWeek article, California and Texas no longer dictate content in textbooks. Currently, there are 19 states that adopt textbooks in a variety of curriculum areas, and publishers are finding that these individual states want customized textbooks.