The Shifting Textbook Adoption Market

A recent White House report states that the textbook market is about $7-8 billion, with the key states being California, Florida, and Texas, which are adoption states. However, the textbook adoption market is changing.

The Old School Textbook Adoption Buying Pattern

In the past, publishers focused most of their textbook development efforts on two states: Texas and California. Textbooks for these two states often became templates for textbooks sold nationally, but according to a recent EdWeek article, California and Texas no longer dictate content in textbooks. Currently there are 19 states that adopt textbooks in a variety of curriculum areas, and publishers are finding that they have to customize textbooks for individual states.

What Factors are Driving Change in Textbook Adoptions?

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ELL Students and the Digital Experience

Schools continue to move toward digital lessons and digital experiences for students. Most students are digital natives and are comfortable in this world. However, not all students have equal access. How does the digital revolution affect ELL students?

Some ELL students are very comfortable with technology and how it works, while others are using it for the first time. Digital lessons, however, abound in the classroom. Across content areas, culminating activities in lessons often ask students to do more research on the Internet, use graphics in their reports, cite resources, and create digital slideshows. These types of activities are designed to help students acquire and adopt skills needed for 21st-century work. And a survey by the Joan Ganz Cooney Center at Sesame Workshop shows that Hispanic-Latino families want their children to have these skills.

Access Starts with the Directions

However, there are several roadblocks for ELL students. Most educational websites and software tools provide directions only in English, which poses a barrier for ELL students. If they cannot follow the directions, ELL students may struggle to complete assignments and fall behind their peers. Situations such as this can easily lead to frustration and might make ELL students reluctant to use digital devices in the classroom. So how can we scaffold learning for ELL students in digital lessons?

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To Customize or Not to Customize, That’s the Question

According to a 2016 White House report, the U.S. spends over $1.3 trillion on education expenditures. And the instructional materials market for K-12, which includes state adoptions, is over $19 billion. In large states, such as Texas, it makes sense to customize a national program. With smaller states, a calculation needs to be made: does the potential revenue justify the expense of customization? What’s the best way to customize for a specific state?

Start with Gap Analysis

The first step is a gap analysis to analyze the state standards. For example, in Texas, we would compare the TEKS to the standards the national program was aligned to, usually the Common Core State Standards (CCSS). This is a bit ironic, given that Texas never adopted CCSS. A gap analysis relative to CCSS is a tool you can use again and again as you develop plans for the many states that are moving away from CCSS or adapting it to create their own customized standards. Ultimately, the gap analysis answers important financial questions about the scope of work required for a successful customized program.

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Guided Deep Learning and the Future of Assessment

Victory’s spinoff metacog has been busy adding new features and functionalities. When companies look to incorporate metacog into their digital products, they want to know two things:

  1. How does metacog work?
  2. What can metacog help me do now that I couldn’t do before?

The answers to both questions lie in our unique approach to guided deep learning: machine learning steered by an understanding of real student outcomes.

Deep Learning

In education, deep learning is different from deeper learning, which is a pedagogical approach to instruction. In the world of Big Data, deep learning is an artificial intelligence (AI) approach that creates neural networks in which each “neuron” is a computer processor. This structure mimics how the human brain works in parallel processing.

Deep learning can be very effective, but it has a drawback: neural networks are so complex that we can’t know how they arrive at certain decisions. Continue reading

Pathways to Translation Solutions

To translate is defined as “to render or express in another language.” It also means to explain in simple language, to interpret or infer significance, and to transform or convert. A translation involves all of these aspects and more. Expert translation requires:

  • command of the source and target languages,
  • a deep understanding of the cultural context and nuances of both languages,
  • insightful knowledge of correlated idioms and etymology between the languages,
  • familiarity and experience in the subject matter, and
  • the ability to convey the same meaning expressed in the original message.

Can Machine Translation Do the Work?

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EdTech Round Up (May 2017)

By now, we know that EdTech is here to stay. Not only has “classroom” education expanded to include digital classrooms and smart technology, but pedagogical theories have found ways to embrace EdTech too. So EdTech isn’t just a trend, it’s a movement that touches just about every corner of teaching and learning. As these links from around the web show, educators and thinkers are finding new applications for technology.

Gamification

Designers have rushed to align learning products with the buzzy idea of gamification, but what does gamification actually do to the learning process? While it’s important to understand more about key learning styles, engagement is likely the reason that gamification helps students process information more efficiently. And anecdotal evidence certainly points to increased student involvement and fun when games are involved.

www.thetechedvocate.org/how-does-gamification-affect-the-learning-process/

Mobile Technology

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Curriculum Round Up

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Curriculum is changing. Schools are moving towards competency-based assessment and personalized learning is becoming popular in many districts. Many states are moving away from the Common Core. All of these issues affect what is being taught in the classroom. How to keep up with the trends and movements? Here are some links to help keep you abreast of what is happening now.

Personalized Learning

Is it right for your students? Here’s a definition and explanation of personalized learning that will help you decide if it would work for your students.

http://k12education.gatesfoundation.org/college-readiness/personalized-learning/

Competency-based Assessment

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Building Curricula for Makerspaces

What’s the difference between makerspaces and other trends in EdTech?

Well, in fact makerspaces don’t just represent one trend but rather all of them. That’s because these hybrid computer labs/art studios/machine shops can encompass any educational device or technology a maker might want to put into them. The sky’s the limit, and more schools and libraries are beginning to take notice and incorporate makerspaces into innovative curricula.

Makerspace

What happens in makerspaces?

Makerspaces are places where learners can make things. Students are encouraged to:

  • create
  • experiment
  • tinker
  • collaborate

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10 Benefits of Gap Analysis

The educational market is in flux. States are pushing back from both Common Core State Standards (CCSS) and assessments linked to the CCSS. States and publishers are waiting to see:

  • Will funding be directed to charter schools?puzzle-silo-small
  • How many more states will drop out of the CCSS?
  • Will states want summative, formative, or competency-based tests?
  • How will products align to changing state standards?
  • What products should states, districts, and publishers develop to meet current market needs?

Many states are moving to create their own standards. How will these new standards affect the educational market? What steps must states and publishers take?

All the uncertainty in the market calls for gap analyses. A gap analysis identifies how current products are aligned to new standards, which standards still correlate, and what’s missing—gaps where new standards are not well covered.gap-analysis-circle

Publishers need to ensure that their products and assessments readily address the changing needs of states and districts.

States and districts need to know how their new standards align to older standards. Since most states adopted CCSS, new standards usually are analyzed and compared to CCSS.

What actions are taken during a gap analysis?

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